An Introduction to Social Media Marketing (SMM)

For those of you keen benefit from social media marketing, look no further. This series of blog posts is designed to help you find your way and get you up and running with a clear plan of action.

As with most subjects, when you first dive into your reading, there can be conflicting ideas that may confuse. Social media marketing is no different!

Don't worry... We're here to help!

In this series of blogs, we'll introduce you to the fundamentals of social media marketing; discussing how it works, why it's useful, and how you can apply social media marketing to help you grow your business.

Social Media

Most people probably think of social media as Facebook and Twitter. Let's broaden our perspective of this and define social media as any activity that includes sharing content on a digital social platform.

With nearly 2.1 billion people in possession of a social media account; many businesses, especially in B2C markets, are enjoying the benefits of customer engagement through social media networks.

What is Social Media Marketing?

Social media marketing is the process of engaging with people through social media platforms with a specific marketing goal. An example of SMM is creating and sharing content to engage with your target market through social media with the goal of driving traffic to your website, promoting an event or simply sharing ideas and listening to feedback.

The Goal of Social Media Marketing:

Like any marketing activity, the goals and outcomes that you set will be unique to your business and where you are in your social media marketing journey. Why invest in SMM? Why not!

Countless brands have benefited from engaging with users through social media.

Here's just one recent example:

The 2014 SMM campaign 'GoPro's video of the day' triggered global interaction through user generated content and helped the brands Facebook page gain over 7 million 'likes' and YouTube channel gain over 500 million views; in turn, increasing traffic and sales. -

How can you begin SMM?


Well, we're here to help you!

Every Monday we're going to release a new blog, taking you through the key components that contribute to SMM.

They include but are not limited to:

Sign up for our newsletter and see you next week!

Published: 06 Jul 2015

Author: Alix McGregor