The Practical Benefits of Social Media Marketing

Those of you wondering how Social Media Marketing can benefit your business, keep on reading. With all the opportunities social media platforms can offer your business, it's a great reason to get involved.

In today's blog, we'll be looking in to the practical benefits of SMM and incorporating it into your marketing mix. What can SMM be used for?

Social media marketing can be used to achieve many different goals, and are unique to every business. Some businesses may use it for a variety of purposes, and others may focus in on one particular area. Let's take a look at a few key components that benefit from SMM.

Increasing Traffic and Sales:

With 72% of online adults using social media sites, incorporating social media into your everyday marketing plan cannot only direct users to view your website, but may also increase conversion rates. For example, research suggests that in July 2014, Facebook alone sent 24% of all referral traffic to a subset of 300 thousand sites using the content application software 'Shareaholic'. -

Improving Brand recognition and Engagement:

Sharing content and engaging with your target market can offer a number of attractive outcomes. For example, 'The Jimmy Choo Trainer Hunt, catch them to keep them' product launch had viewers running around London for the chance of winning their very own pair. One of the objectives of the campaign was to increase conversations about the brand and the trainers. Once the crowned winner walked away with their prize, Fresh Networks advised Jimmy Choo to host an in-store event for the rest of their followers to further deepen the bond they have formed with the brand. -

Engaging with Customers:

Social media platforms allow companies to quickly respond to queries and communicate with customers directly. For example, in July 2014, holiday goers travelling with US Airways received the dreaded 'Flight Cancelled' call whilst waiting in line at the airport alongside another 200 irate travellers. As you can imagine, cancellation calls are followed with long lines, overbooked alternate flights, missed connections and hours on the phone with airline customer service. Instead, Luke Chitwood and his wife began sharing their disappointment on social media sites.

"In Less than 10 minutes after the initial cancellation, I had our rebooking - all via Twitter. Traditional service options would have left me a frustrated, stranded traveller. Instead, it had a satisfied customer." -


Due to the informal nature of most social platforms, users naturally share information in forms of opinions. Social media can be incorporated in your business to gain customer feedback and reviews, identifying what your target market really wants and can provide a clear understanding of what your company needs to provide. "Another way to gain customer perspective with social media, is by learning how they use your product; brands often base new products or services on their customers' original ideas." -

Social Media Marketing can be hugely beneficial for growing your business and those of you yet to get involved, may be missing out!

Interested in how you can get started? Next Monday, we'll be having a look at how to successfully build trust, loyalty and advocacy through SMM in order to optimize your business.

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Published: 21 Jul 2015

Author: Alix McGregor