Your Business Pinterest | How 2

Setting up Pinterest for your business can provide an invaluable line of communication between you and your customers. Pinterest can drive qualified traffic to your site, just as YouTube or Google does. This blog will take you through the process of setting up a Pinterest account and posting images onto your Pinterest site.

How it's done...

Open up Google and type in www.pinterest.com/

Create a new account by...

There is the option to sign in with Facebook, which you might prefer to use, but for this article I am going to be using an email address to create an account.

Now before you go filling out all of the fields and realising that's not what you need to complete (which was what I did the first time round!), here's what you want to do. Click onto the box that says "are you a business? Click Here". That's where you need to go to sign up for a business page.

There is the option to sign in with Facebook, which you might prefer to use, but for this article I am going to be using an email address.

So, we've established that we're using an email account to register. Now before you go filling out all of the fields and realising that's not what you need to complete (which was what I did the first time round!), here's what you want to do. Click onto the box that says "are you a business? Click Here". That's where you need to go to sign up for a business page.

Converting...

If you have already completed this step for a personal account or you already own a personal account and want to convert it into a business page - There are ways you can.

It's very simple with Pinterest! On the 'create a business page' page. In the top right you should see an option that says "already have an account? Convert" - This option lets you convert your old personal account into a new business page.

Uploading Photos...

The size of your display photo cannot be any larger than 165x165px. And even though Pinterest says it will resize the image for you, it doesn't. So here's how I have done it... Resizing the images you upload via photo editing software (I use Adobe Photoshop CS5. Personal preference... Dan, prefers to use GIMP, which is a free tool that works much like Photoshop). Here are the sizes you can resize your images to:

Profile Image

Boards...

Pinterest boards are the equivalent of a Facebook album. Setting up boards enables you to add photos. Example, a florists made a board and called it 'Wedding Flowers' e.g. www.pinterest.com/thehibiscusroom/. Now, pinners (the name I gave to people who use Pinterest) or followers can see what wedding flowers they offer. It's another way to showcase their work! I would also recommend adding a bright and uplifting description to the board, which is what people will read.

How will boards help me?

Boards can help potential customers to see what sort of flowers they would like (still using a florists as an example). In addition, adding descriptions to the photos (the descriptions inside the boards) can help people to understand even more about those photos, like where and why they were taken...

Conclusion...

Now that I have taken you through some of the basic steps I took into creating a business page on Pinterest, I suggest you get out there and make one! It might help your social media growth...

And if you have any further questions, please feel free to ask me in the comments section.

Find out more about Zak Biddle on Google+

Published: 04 Nov 2014

Author: Zak Biddle

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