Explore Outdoors

During 2013 we planned, designed and developed a new ecommerce website for exploreoutdoors.co.uk that had three specific goals.

  1. Increase website sales
  2. Reduce the time it took to add new products
  3. Reduce the time the exploreoutdoors.co.uk team spent updating and making changes to site content and product details

Solution

We began the process by thoroughly researching competitors and customers in the target market to generate actionable insights that would help grow online sales for exploreoutdoors.co.uk.

We built the new website on the Magento platform which offers a sophisticated mix of stock and inventory control, customer promotions and an easy to use CMS (content management system). Magento is an open source platform that is used and supported by thousands of developers around the globe.

The exploreoutdoors.co.uk website is integrated with Google Shopping and other paid channels to deliver automated uploads and so reduce time taken to manage these platforms and their associated product feeds.

Outcome

The first year closed with outstanding results filed in terms of sales revenue, which exceeded the expectations of the exploreoutdoors.co.uk senior management team.

We deliver weekly email marketing for exploreoutdoors.co.uk and manage the paid advertising through Google Shopping and Adwords PPC and Remarketing.

Regular monthly marketing activity includes SEO to improve search rankings and detailed analytics analysis to improve the ROI enjoyed by exploreoutdoors.co.uk

We are very please to announce that we have recently started a second web project for exploreoutdoors.co.uk, details of which will follow shortly on this page.

Client Since: 2013
Services Employed By Client:

  • Ecommerce Website Development
  • Customer & Competitor Research
  • Email Marketing
  • SEO
  • PPC
  • Google Shopping
  • Video Marketing
  • Google Analytics and Adwords Analytics

Desktop Site

Screenshot of Explore's home page